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In a world that is chronically online and constantly inundated with (oftentimes concerning) information, authenticity is rare and more valuable than ever. Willow Avalon has that special something – that je ne sais quoi that her TikTok comments hit on – because she is real, and she makes music that feels real. Some songs, like “Stranger” and “Honey Ain’t No Sweeter,” feel warm and fuzzy. Others, like “The News,” package up the fears we all have in these maddeningly unprecedented times and deliver them with a big pink bow. Willow may be the kind of girl people write songs about, but her new EP proves that she writes much better songs for herself.
25-year-old Willow Avalon comes from a long line of musicians in rural Georgia, and while she grew up on a steady diet of country singer/songwriters, her own music toes the line between Americana, folk, pop, and alternative. After signing her first record deal at 19 and ultimately (successfully) fighting tooth and nail to get out of it, Avalon independently released her debut single “Drivin,” a song she had written when she was just 16 years old, in 2021. As unfiltered as it is exposed, the track aches with the fragility of a bruised heart and the raw fervor of a soul unhinged, seeing its author baring herself for all to see, hear, and feel.
Charming and churning, enchanting and evocative – and brimming with Avalon’s warm voice and confessional, inviting poetry – Stranger promises to make Willow Avalon a stranger no more. Already, its first two singles bring us deep into the artist’s world, as she picks apart her world, unpacking life experiences and processing heavy emotions as they happen to her in real time.
Willow Avalon: Hiii! Happy New Year! 2023 was a mix of some of my biggest career highs and lows as well as some serious self reflection and internal work after a handful of heartbreaks. Some things ended, some began. Doors closed and new ones opened. I feel so lucky to be coming out of 2023 with a first record I couldn’t be more proud of. I’ll always remember 2023 as the year I found myself, my sound and my people!
Willow Avalon: I was lucky enough, with the help of my label Atlantic Records, to go back home to my rural hometown in Georgia for my family barn thanksgiving. I was sent down there with a video camera, a new laptop I had no idea how to use, and a mission to document the amazing intricacies of my southern roots and my family’s connection to music.


















