Gallery
LONDON, ENGLAND – JULY 12: Margot Robbie attends the “Barbie” VIP Photocall at The London Eye on July 12, 2023 in London, England. (Photo by Gareth Cattermole/Getty Images)
LAS VEGAS, NEVADA – NOVEMBER 11: A Barbie doll is displayed during the Barbie: A Cultural Icon Exhibition media and VIP event at The Shops at Crystals on November 11, 2021 in Las Vegas, Nevada. (Photo by Gabe Ginsberg/Getty Images for Barbie: A Cultural Icon Exhibition)
Margot Robbie Changes Into Red Minidress for ‘Barbie’ VIP Photocall Following London Premiere
One drawback of Mattel’s approach to its loyalty program is the absence of a dedicated membership page. When purchasing the Barbie Signature membership add-on, access is granted to a variety of content and activities that would otherwise be locked or hidden. However, the site lacks a central loyalty program page that would serve as a hub for easy access to all VIP privileges. Furthermore, Mattel does not offer a dedicated smartphone app that would allow Barbie fans to interact with the program while on the go.
The Barbie Signature membership program has a large collection of VIP benefits:


















