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All roads lead to an unlikely source: a stripper and softcore porn star who went by the name Danni Ashe.
By 2001, Danni’s website was estimated to be worth US$30 million. By 2003, she had 50 full-time employees, a studio in Los Angeles and Arena magazine ranked her fourth among the “50 Most Powerful People in Porn” list. Ashe was making a million dollars a year and also acting as an industry advocate: she testified before a government panel regarding “Marketing Adult Materials Online” In March 2000, and in 2004, Ashe was featured as herself on the HBO documentary,
I consider Danni Ashe the queen of softcore porn, in the 90’s and early 2000’s. This Score Classics set shows you why, she’s the swimsuit babe! Ready for a nice day out on the beach, Danni acts like it’s a nude beach, and then she brings lunch in the form of a banana. Yea, definitely a nude beach.
In her February 2002 appearance on , Ashe was the subject of a May 2001 interview about the adult industry and her website. In the interview synopsis, Ashe is described as the “founder and CEO of Danni’s Hard Drive, regarded as one of the most popular porn sites on the Internet…” even though “her site offers only softcore pornography and does not feature any female-male sex.” In the interview, Ashe discusses her audience, what she offers them, and how she is planning for growth in her business.
Spitzer, “Danni Ashe on making it in the web porn biz”.


















