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Squirting from the feeders are big droplets of milk. These, says Simons, are a reference to the MAdGE (Mothers Against Genetic Engineering) billboards of the early 2000s, in which milk was an important motif. Blazoned across one was the slogan, “KEEP OUR MILK G.E. FREE”; beneath it sat a row of cross-legged mothers wearing latex cow masks. Another depicted a nude woman crouching provocatively on her hands and knees, her full breasts swinging beneath her, all four of them cupped in industrial suckers. Like the Peach Teats billboard on State Highway 1 in the central North Island, the MAdGE advertisements flouted the usual borders between human and livestock, sexuality and agriculture; only the result was no cheeky comedy, but a form of body horror.


















